US WOMEN'S SOCCER TEAM - TV spot, Reality Web Series and posters
The Women’s National Team has always dominated and only recently has it finally gotten the attention it deserves. But before that the USWNT was on the back burner and didn’t have the fan base that it does today. We wanted to create a campaign that showed what role models and heroes these real women are on and off the pitch.
We made this campaign before social media had taken off and before we had front row seats into the lives of famous people. With a tight budget we made a traditional spot and gave a video camera to the athletes. The team would mail us tapes back weekly that gave us a behind the scenes look at what it takes to be a world class athlete and what it’s like to be on a team striving for Olympic gold. We went through hours and hours of game footage and behind the scenes footage to come up with weekly episodes that followed their season to the Olympics.
Imagine what we could have done today!